Tuesday, November 11, 2008

Using the Internet to travel, virtually or otherwise

Whether it is traveling to a virtual space like Second Life or a real place like Las Vegas the internet is an essential tool to experiencing both. Nowadays most people can easily be their own travel agents. Information regarding destinations is readily available online as is the availability to book reservations and tickets. Customer reviews are also extremely helpful when it comes to making a decision between different choices, whether it be destinations or accomodations. The internet has created an environment for travelers that is convenient and full of information from many various sources.

I have had nothing but positive experiences with all of the above points. From my experience travelling both domestically and internationally is relatively easy. Because of this fact, competition between companies has lowered prices and forced these industries to become more open with information and options to consumers. The internet has created a new marketplace where the consumer is far less reliant on travel agents, airlines, hotels and the like. Shopping around between choices is so quick and easy that an entire trip can be booked in a single afternoon.

While the aforementioned discussion has revolved around the topic of traveling in the real world, the internet is now also offering the option of virtual travel to its users. Websites such as Second Life, are online virtual communities where people spend leisure time. Similar to a real world vacation, avatars (your online persona) travel, shop, and enjoy all kinds of recreational activities. While this seems a little strange to me, I have to admit that it may serve a valuable purpose for some; like marketers, entrepreneurs, and obviously those who enjoy escaping from the realities of day-to-day life.

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